Norwood — Elevating Digital Transformation Through Web Design

Sector

Public sector | Charity

Location

Stanmore, United Kingdom

Revenues

£50 Million

About

Digital Transformation Through Web Design

Each year Norwood supports over 2,500 people from children and families facing challenges in their lives due to additional educational needs, mental health or severe wellbeing issues, to anyone of any age with learning disabilities or autism.

Their wide-ranging services are delivered in London and the South East. They have a workforce of almost 2,500 people, made up of over 850 employees and more than 1,600 volunteers.

As well as employees and volunteers spread across offices and Norwood charity shops, they also manage a number of homes, including their well-known Ravenswood home – a 100 acre site in Berkshire with 400 employees supporting 112 residents with complex needs.

Outcome

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Fixed Price Delivery: Delivered over 5 sprints, on time and budget

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TTG Technical Support: Full technical support by TTG

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Responsive design: Improved design and enhanced experience

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Business trained on WordPress: Marketing and business users with workflow approvals can create and edit content.

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Improved Analytics: TTG provides monthly reports including heatmaps and ways of improving the site

Executive Summary

Norwood’s comprehensive digital transformation journey, in collaboration with TTG, not only streamlined their online presence but also reinforced their commitment to serving their community with efficiency and dedication. The new website and brand refresh have positioned them for continued growth and a strong digital future, enabling them to extend their reach and support even more lives.

The Challange

A Comprehensive online Modernization

Norwood faced significant challenges in the digital realm. Their outdated WordPress website, running on an aged version, brought with it several issues – Outdated plugins not only left the site vulnerable but also resulted in slow performance. Moreover, the site was not mobile-friendly, impacting user experience and search engine rankings.

Maintenance and support costs were soaring, and expensive hosting charges were taking a toll on their budget. What’s more, content updates required a developer’s intervention, causing delays and additional expenses. To add to these challenges, Norwood’s brand guidelines were primarily tailored for print, leaving their digital presence underrepresented. 

The Solution

A complete website overhaul

TTG’s solution for Norwood encompassed several crucial components. First and foremost, we embarked on crafting and ratifying new brand guidelines meticulously tailored for the digital landscape. These guidelines were designed to ensure a seamless alignment with Norwood’s overarching mission and brand identity. Additionally, we recognized the importance of close collaboration with Norwood’s marketing team and key stakeholders, a collaborative effort to comprehensively review and refine content, features, and requirements. 

The cornerstone of this transformation was the adoption of a new WordPress platform. We designed a fully hosted, high-performance website with a responsive design that seamlessly adapted to various devices. Security was paramount, and the integration of Cloudflare ensured that Norwood’s online presence remained secure and protected, fortifying the overall user experience. Furthermore, we implemented essential analytics tools such as Google Analytics to provide valuable insights into user behavior. To enhance the user experience optimization further, TTG integrated Microsoft Clarity, offering valuable heatmaps and user journey tracking to continually refine and improve Norwood’s digital presence.

The Success

A Digital Revival

The results of this transformation were profound. Over five sprints, Norwood’s digital overhaul was delivered on time and within budget, providing financial predictability. Full technical support ensured that their digital presence remained secure, efficient, and well-maintained. The website received a fresh, responsive design, optimising user experience and engagement.

What’s more, marketing and business users were empowered to create and edit content with workflow approvals, reducing dependency on developers and facilitating agile content updates. TTG’s monthly reports, including heatmaps and actionable insights, enabled Norwood to continually enhance its website and better serve its community.

With this comprehensive digital transformation, Norwood has not only streamlined their online presence but also reinforced their commitment to serving their community with efficiency and dedication. The new website and brand refresh have positioned them for continued growth and a strong digital future, enabling them to extend their reach and support even more lives.