The Move to Product Lifecycle Management

Close-up of a computer screen displaying programming code in a development environment with colorful syntax highlighting, slightly blurred, with a keyboard in the foreground.

In the IT world, this has led to the widescale adoption of agile methodologies; consequently, most modern Target Operating Model (TOM) designs have encompassed a move from traditional waterfall to SCRUM or DevOps.

Whilst this has brought some key advantages, the focus is often on digital or web-based applications, as these are typically more visual and lend themselves to a SCRUM approach. Back office or ERP change is often still stuck in a project led approach based on fixed requirements and delivered over a longer time frame.

Many clients have realised that they cannot sustain the challenge of managing significant demand from both business and market-led change by layering projects upon the project. This has led to agile techniques being brought into the entire change agenda; moving thinking away from a set of fixed outcome projects to the service being delivered as a product that constantly evolves and changes.

This migration, from a project portfolio to a product portfolio, has become one of the key ways our more forward-thinking clients have sought to be increase responsiveness to their internal business demands. It promotes ways to differentiate between their customers and the markets they serve. It is a challenge being addressed across all sectors, in B2B and B2C businesses, accelerated by the demand to digitise across almost all business models.

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